Google had multiple opportunities to fix messaging on Android and hasn’t been able to get it off the ground. That tells me that the carriers are running the show and Google is just as skeptical as we are. carriers getting behind RCS in a meaningful way and we look forward to continuing to work with them to bring modern messaging to everyone on Android.” That all sounds well and good-though I’m not sure how many consumers are clamoring to chat with their favorite brands-but there’s a lot we don’t know: Will it require a separate app? Will it ship as the default on all Android phones? Will it cost more? Will it be encrypted? And most importantly, will it work with iPhones? (My guesses as to the answers to those questions: yes, yes, yes, no, no.)īut the fact that Google was cut out of the release altogether is most concerning, though the Pixel maker did respond with its own cheerful statement: “We remain committed to working with the Android ecosystem to further enhance the messaging experience on Android with RCS.
Enable an enhanced experience to privately send individual or group chats across carriers with high quality pictures and videos.Drive a robust business-to-consumer messaging ecosystem and accelerate the adoption of Rich Communications Service.They lay out four points that the new service promises to achieve when it rolls out next year: This article is saying that Verizon is joining ATT and T-Mobile in enforcing a single default texting app being available on phones, being Google Messages, to allow RCS to have reasonable reach. As of 2 years ago or so, any phone with that app could use the feature. In the press release, the carriers promise that they are all finally on the same page when it comes to messaging. RCS is currently only available on Android via the Google Messages app. The Cross Carrier Messaging Initiative will supposedly fix all that.